Incorporating movement and strength training into your cash based chiropractic practice is the BEST thing you can do to improve patient outcomes and add value to your practice. Learn five reasons you should add strength training into your cash based practice today.
Read MoreHaving the right mindset is the most important thing a cash based chiropractor needs to succeed in practice. Looking back over the course of my career I realized that their were a few area where I had a poor mindset starting out. In this article I’ll look at three areas that an improved mindset can set you up for success as a cash based chiropractor.
Read MoreA good customer devlopment strategy build comfort, trust, and confidence in your services BEFORE a patient steps foot in your office. In this article we look at 3 things that should be included in a cash based chiropractor’s customer development strategy.
Read MoreWhen I start working with new doctors the FIRST thing they want to know is what they should do for marketing. Facebook? Google? Which marketing company? The first advise I give when it comes to marketing a cash based chiropractic clinic is to pump the breaks! There is a lot to be put in place for any marketing strategy will be successful.
Read MoreFor most people pain isn’t the problem. How pain impacts their life is the real problem. When patient’s now you care, understand their problem at a deeper level, and that you’re the person to solve that problem they will be happy to pay for your out-of-network services.
Read MoreOne of the lessons I learned earlier on in my career as a cash based chiropractor is that, in general, people HATE spending money on their health. They would much rather go on vacation, buy a boat, or go out to dinner than invest in a program to improve their health. Which means you, as a cash based chiropractor, have to limit reasons a new patient might say ‘no’ to your offer. One easy way for a patient to say no to your program is when they are confused by what you’re offering.
Read MoreMany new cash based chiropractors make the mistake of thinking that patients only care about using their insurance. While that may to true in a minority of people, most simply want answers to one question. “CAN YOU FIX MY PROBLEM?” If they trust that you can fix their problem, they will be happy to pay cash for your service.
Read MoreYour website is most people’s first interaction with your clinic. A good chiropractic website will make it crystal clear who you help, build trust, create desire, and make it easy for any potential client to contact you. Avoiding the following mistakes will help you make a good first impression and increase the likelihood that your website visitors will reach out to learn more.
Read MoreBeing out of network does not mean that clients won’t be able to be reimbursed for your care. The Superbill is an amazing tool for the Cash Based Chiropractor and is something you are going to want to provide to your clients. It allows you to be paid upfront for your services and for your client to be reimbursed for your care. The best of both worlds.
Read MoreThe first phone call the the most important interaction for the cash based chiropractor. The purpose is make sure the person will be a good fit for your clinic and shift the conversation from ‘pain’ to deeper concerns and emotional drivers. This will help improve future conversations so clients know you truly understand their problem and increase the likelihood that they become paying patients. In this article we look at the five most important questions a cash based chiropractor can ask on the very first phone call.
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