Marketing a Cash Based Chiropractic Clinic - What To Do Before Spending ANY Money
When I start working with new doctors the FIRST thing they want to know is what they should do for marketing. Facebook? Google? Which marketing company? The first advise I give when it comes to marketing a cash based chiropractic clinic is to pump the breaks! There is a lot to be put in place for any marketing strategy will be successful. Building a solid communication and customer development strategy is VITAL before you spend ANY money on marketing.
Get Crystal Clear On Your Target Market
Before spending money on marketing you need to know who you are marketing too. Not only will this help you pick a message that will resonate with your target audience, it will prevent you from wasting money on marketing strategies that don’t work Example:. Do you think TikTok marketing would be the best place for someone who is over 50? Do you think putting an ad in a golf pamphlet is a great place to find runners?
Create A Free Lead Generation Download
If you are spending money to get eyes on your website you want to be able to track as many people as you can. The truth is not everyone will be ready to call your clinic right away. But they may be more open to getting some information from you. This is why having a FREE offer (something of value) is important to have on your website. In exchange for their contact information you will provide some free and helpful information. With their contact information in hand you can follow up with a phone call and see if they’re open to any further help.
Create Automated E-Mail Follow Ups
In addition to the free download, you’ll also want to send follow up emails. These are meant to be 100% educational and provide answers to common questions that people have about back/neck/joint pain. The emails also help patients feel more comfortable with you, recognize your name, and build trust that you know what you’re talking about. The more they relate to specific problems that your target market deals with the more open a new patient will be to scheduling their first visit with you.
Know What To Ask
It also doesn’t help to have more people calling your clinic if the first phone call isn’t handled well. Remember, the purpose of the first phone call isn’t to book them it right away. It’s to have a nice conversation and confirm that this patient is going to be right for your clinic. It also allows you to better understand their problem so that a patient can feel confident that you’re the place to solve it. Learn more about ‘The Five Most Important Questions To Ask’ on the first phone call.
Practice Common Objections
“Do you take my insurance?” If you don’t feel confident in handling this conversation it won’t matter how many calls to your clinic or clicks to your website you are getting, it will be hard to attain many patients willing to go out of network. Knowing and understand how to respond to common patient questions will improve the success of your marketing campaign.
As a small business owner, you will get 100’s of offers from all sorts of marketing companies promising you the world. They will all be less effective and a waste of money the foundation of your clinic is not in place. If you’re looking for help building a solid foundation for your success as a cash based chiroptactor be sure to check out our ‘Cash Based Chiropractor Starter Program’.