Five Reasons To Add Strength Training To Your Cash Based Chiropractic Practice
As chiropractors we are in the business of improving the health of our communities. Incorporating strength training into your treatment programs is one of the BEST ways to have a bigger impact on your patients. It also adds more value to your practice that will allow you to be even more profitable and successful. In this article I outline five reasons you should add strength training into your cash based chiropractic practice.
Better Outcomes For Your Patients
The most important reason to incorporate strength training into your treatment program is the benefit for your patients. Utilizing movement and strength training in your treatment programs will improve outcomes for your patients. Speeding up pain relief. Building confidence in body’s ability to do what they love. Improving habits to maintain lifestyle as they age. Strength training allows you to go beyond symptomatic pain relief and provide lasting changing to their health. This is what your patients truly want and are willing to pay for.
Adds Value To Your Programs
People are happy to spend money on healthcare is they see value in what is being offered. Strength training adds a huge amount of value to your offerings. Better outcomes for patients. More time with the doctor. Fun and educational experience. Connecting on a human level. These are all things that add value to your clinic and will allow you to grow your practice.
Sets Your Clinic Apart
One of the few things that holds adults 40+ from starting a strength training routine is a fear of aggravting their joint pain. They don’t know what to do or how to do it, so they don’t do anything at all. While there are plenty of personal trainers out there, there are very few that have a background in how to build strength without aggravting joint pain. Making yourself the expert in SAFE and EFFECTIVE strength training will truly set your clinic apart.
Keeps People On Your Schedule
One of the biggest problems you’ll run into as a cash based chiropractor is that you’ll get people out of pain in 2-3 visits. Most patients don’t understand that this pain relief is temporary and will come back the minute they return to the aggravating activity. Movement and strength training is required to limit impact on joints so they can keep active as they get older. Having an outlined program that SHOWS people where they are going will keep people on your schedule even after their initial pain has subsided.
Keeps People In Your Clinic
Movement and strength training is a lifestyle. We all know how quickly we can lose results if we stop our routine all together. Once a patient finishes their initial treatment plan it’s important to offer a way for them to keep up their strength routine. Hiring an in-house personal trainer allows you to offer maintenance packages at a lower price to keep people in your clinic working on improving their health.
For the last 12 years I’ve been incoporating strength programs into my chiropractic treatment programs. I know what exercises work and don’t work. I know how to structure programs to keep them new and exciting. I know to communicate these programs so patients see the value. If you are interested in learning how to add strength training to your cash based chiropractic practice fill out the form at the buttom below.
