How you communicate your prices is often more important than the prices themselves. Learn how to confidently communicate your prices to increase the likilihood that your new patients say yes to your care.
Learn 3 easy ways to earn more money as a cash based chiropractor - without needing a single new patient.
Switching from an insurance based clinic to a cash only practic can be scary. You've worked hard to build your patient base and you don't want lose them all by making the switch. In fact, I would say that this fear is what keeps most chiropractors from making the switch. In this article I outline three things to keep in mind to help you keep your patients while making the switch from insurance to cash based chiropractic clinic.
Having the right mindset is the most important thing a cash based chiropractor needs to succeed in practice. Looking back over the course of my career I realized that their were a few area where I had a poor mindset starting out. In this article I’ll look at three areas that an improved mindset can set you up for success as a cash based chiropractor.
A good customer devlopment strategy build comfort, trust, and confidence in your services BEFORE a patient steps foot in your office. In this article we look at 3 things that should be included in a cash based chiropractor’s customer development strategy.
When I start working with new doctors the FIRST thing they want to know is what they should do for marketing. Facebook? Google? Which marketing company? The first advise I give when it comes to marketing a cash based chiropractic clinic is to pump the breaks! There is a lot to be put in place for any marketing strategy will be successful.
For most people pain isn’t the problem. How pain impacts their life is the real problem. When patient’s now you care, understand their problem at a deeper level, and that you’re the person to solve that problem they will be happy to pay for your out-of-network services.
One of the lessons I learned earlier on in my career as a cash based chiropractor is that, in general, people HATE spending money on their health. They would much rather go on vacation, buy a boat, or go out to dinner than invest in a program to improve their health. Which means you, as a cash based chiropractor, have to limit reasons a new patient might say ‘no’ to your offer. One easy way for a patient to say no to your program is when they are confused by what you’re offering.
Incorporating movement and strength training into your cash based chiropractic practice is the BEST thing you can do to improve patient outcomes and add value to your practice. Learn five reasons you should add strength training into your cash based practice today.