One of the lessons I learned earlier on in my career as a cash based chiropractor is that, in general, people HATE spending money on their health. They would much rather go on vacation, buy a boat, or go out to dinner than invest in a program to improve their health. Which means you, as a cash based chiropractor, have to limit reasons a new patient might say ‘no’ to your offer. One easy way for a patient to say no to your program is when they are confused by what you’re offering.
Read MoreThe report of findings is the most important conversation you’re going to have with a potential new patient. It’s your chance to get the patient to buy in to your plan of care. In chiropractic school they teach you to go over your diagnosis and explain the benefits and risks of treatments. Which is a good thing to do, but doesn’t move the conversation toward getting the patient to commit to a cash pay plan of care.
The following are three keys to a successful report of finding that converts into paying patients.
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