Having the right mindset is the most important thing a cash based chiropractor needs to succeed in practice. Looking back over the course of my career I realized that their were a few area where I had a poor mindset starting out. In this article I’ll look at three areas that an improved mindset can set you up for success as a cash based chiropractor.
Read MoreOne of the lessons I learned earlier on in my career as a cash based chiropractor is that, in general, people HATE spending money on their health. They would much rather go on vacation, buy a boat, or go out to dinner than invest in a program to improve their health. Which means you, as a cash based chiropractor, have to limit reasons a new patient might say ‘no’ to your offer. One easy way for a patient to say no to your program is when they are confused by what you’re offering.
Read MoreThe report of findings is the most important conversation you’re going to have with a potential new patient. It’s your chance to get the patient to buy in to your plan of care. In chiropractic school they teach you to go over your diagnosis and explain the benefits and risks of treatments. Which is a good thing to do, but doesn’t move the conversation toward getting the patient to commit to a cash pay plan of care.
The following are three keys to a successful report of finding that converts into paying patients.
Read MoreThe first phone call the the most important interaction for the cash based chiropractor. The purpose is make sure the person will be a good fit for your clinic and shift the conversation from ‘pain’ to deeper concerns and emotional drivers. This will help improve future conversations so clients know you truly understand their problem and increase the likelihood that they become paying patients. In this article we look at the five most important questions a cash based chiropractor can ask on the very first phone call.
Read MoreDeveloping good communication skills is a must for the cash based chiropractor. To build your practice you will need to learn how to answer the quest ‘Do You Take My Insurance?’ in a way that gets potential clients excited to start with you. In this article we cover three of the most effective ways we’ve handled the question at our clinic.
Read More
