The Top 5 Benefits of a Cash Based Chiropractic Clinic
The benefits to a cash based chiropractic clinic are endless. Really…I had to stop myself at five reasons to avoid writing a 10 page long essay about how freeing yourself from the headaches of the insurance world will improve every aspect of your life, business, and the lives of your patients. With that being said, here are the top five benefits of owning a cash-based chiropractic clinic:
Better Outcomes
The #1 benefit of a cash based chiropractic practive is the better outcomes you can achieve for your patients. Insurance is a SERVICE based industry. A cash based practic allows you to focus on real SOLUTIONS. It allows you to take the time to really get to know you patients, their concerns, and their goals. Not focusing on services allows you to take the time to assess and address underlying causes of the issues for longer term results. You can make your clinical decisions based on what a patient actually needs, rather than what the insurance company will pay you for.
Better Patients
Patients who invest in their health are more likely to value your expertise and follow your recomendations. If you’ve been in an insurance practice long enough I’m sure you have had patients that actively drain your energy. The ones that don’t follow your recomendations, get worse outcomes, and as a result blame you (the doctor) for not ‘fixing them’. Because cash paying are spending their own money, they are more likely to follow your recomendations to make sure they get results.
Better Business
When your mind is free from the hassle of the insurance world you can focus on things that actually grow your business. Instead of spending your time between on the phone trying to track down payments or understand the latest coding changes, you can focus on creating better systems so your clinic runs more smoothly, improving your marketing stategy to get more leads, or creating a better experience for anyone who walks in your doors. This allows you to reach more people and have an even bigger impact in your community.
More Money
While not the primary reason many start chiropractic school, the reality is that in order to help your community you need to make enough money to happily support your lifestyle. You spent years in school and took out large student loans with the expectation that you would be earning enough money to make it worth it. A cash based practice allows you to collect more money per appointment than the low reimbursements being offered by insurance companies.
Better Quality of Life
Let’s be honest, no one gets into healthcare because they’re excited to work with insurance companies. Dealing with all the headaches and roadblocks that insurance companies create leads to more stress and frustration that carries over into your real life. Lets be honest, most of our family and friends don’t want to hear about how claims are being denied because they stopped covering a 97140 code. A cash based practice gets rid of all the stress and frustrationg that comes from in the insurance world so get back to the things you love about being a chiropractor…helping your patients.
I understand that starting a cash based chiropractic practice can be scary. But I can promise that once you start to experiencing the benefits listed above, you’ll never look back. If you have questions about starting a cash based practice please don’t hesitate to reach out by emailing me at cashbasedchiro@gmail.com
